Bill Atkinson on Joining Apple Computer 40 Years ago

There’s a lot of fine nerdery in this story reflecting on his 12 years spent at Apple Computer ‘making tools to empower creative people’. The story started with the recruitment process:

Toward the end of the day, Steve took me aside and told me that any hot new technology I read about was actually two years old. “There is a lag time between when someting is invented, and when it is available to the public. If you want to make a difference in the world, you have to be ahead of that lag time. Come to Apple where you can invent the future and change millions of people’s lives.”

The part I also find fascinating is Steve Jobs’ ability to cap off a lengthy recruitment day with a visual analogy in helping persuade him. Bill flipped from his initial staunch desire to finish off his PhD in neuroscience, to dropping ten years of college education and joining Apple Computer:

Then he gave me a visual: “Think how fun it is to surf on the front edge of a wave, and how not-fun to dog paddle on the tail edge of the same wave.” That image persuaded me, and within two weeks I had quit my graduate program, moved to Silicon Valley, and was working at Apple Computer.

Very reminiscent to the more commonly known story about recruiting John Sculley. Steve, also painted a visualisation that made Sculley take a more in-depth look into the level of fulfilment his current job offered him: “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?”

Steve’s ability to tactfully deliver soul searching closing questions and remarks during the recruitment process was admirable.

I love reading these types of stories.

Source: Michael Tsai.