“Beginning in the United States and expanding globally overtime, the Initiative will challenge the systemic barriers to opportunity and dignity that exists for communities of colour, and particularly for the Black community, with special focus on issues of education, economic equality, and criminal justice reform.“
Nothing heals my heart and mind as much as music does, so naturally, as I occasionally do when I wake up, I launched Apple Music on Tuesday morning to play some tunes as I get ready for the day.
I appreciated seeing my music streaming service of choice, joining other services in the music industry using their respective platforms to stand in solidarity to raise awareness and speak up against injustices, given the protests against police brutality towards Black people in the United States.
For the first time since the launch of Beats 1 Radio on Apple Music, I tuned in to listen and left the station playing the whole day1. The shows were paused, but the music played on, uprooting a selection of uplifting tracks from a variety of artists that use their voices and influence to highlight, educate, and provide a sense of understanding around issues affecting Black communities and the culture.
Music has long been used as a communication tool to spread messages. At times like these, it’s great to witness platforms in the music industry that can reach a wider global audience standing in support of the Black voices that are helping educate, shape, elevate, and celebrate the culture.
I seldom listen to Radio stations anymore. I generally listen to my playlists and Apple Music curated playlists. ↩