I can understand that this path you have chosen can feel thankless but please know that there are many of us out here that appreciate your hard work and dedication. Unfortunately, the perceived value of the work you are doing is being warped to an unsustainable level. Perhaps this is because of the faceless nature of your work, or the warped sense of values and entitlement in the world of technology. Regardless, please know that that the vocal minority does not represent all users. There are many of us who care, and care deeply about the relationship we have with each of you. I admit, we do not express our gratitude often enough or loud enough, but it is unwavering.
The launch of the iOS App Store in July of 2008 with an initial 500 apps was received with merriment. After making do with web apps, I cherished the opening of the App Store with third-party apps, some of which offered a more superior functionality compared to the default native apps of the same ilk by Apple. The App Store gold rush of yore was one of the most exciting and enjoyable periods in the App Stores history. The slogan ‘There’s an App for that’ was so befitting as the App Store continued to receive a plethora of new apps that fulfilled an incredibly wide variety of use-cases. Thanks to Developers.
Today, in 2020, third party apps and services on iOS continue to play a pivotal role in the growth and stability of the platform. And long may that continue. I have been a huge proponent, and supporter of third party apps throughout their revenue-generating business model changes on the App Store over the years. Changes that have always been necessary for helping keep app development sustainable as the platform grows. A thriving App Store holds so much benefit and value for the platform, its users, and developers.
Like many, I have bought – and continue to do so – apps I had no immediate need to add to my workflow and put them to use because I may have others in the same category that are far superior and commanded a Homescreen spot. I do it to support and contribute towards maintaining the healthy state of the app store economy because I respect and value the core ideas behind the apps, the quality of care, and the skills that went into building and maintaining the software.
Even more importantly, there are humans behind the apps. Humans that recognised the importance and role the devices we use and rely on daily to run our lives require the right tools to carry out the tasks efficiently. You can argue because of such talented developers creating some of the undeniably great tools we use on these devices, said devices wouldn’t have held the same level of importance in our lives.
Anyone that used iOS before the launch of the App Store feels my pain. We have been spoilt rotten, living in such a healthy, well-maintained app ecosystem, thanks to the many talented developers that despite some of the hardships they face, they maintain their high-level craftsmanship. Developers that continue to walk this path, spending their lives building and maintaining these tools regardless of whatever fulfilment goals they have, be it financial or otherwise, deserve gratitude.
I salute you. Thank you for all you do.