Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone. The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.
The second-generation iPhone SE, a hybrid: iPhone 8 chassis, iPhone XR camera optics, iPhone 11 internals. Original 2016 iPhone SE starting price point but, with bigger storage.
The smartphone industry has a seen a meteoric rise in the ’budget’ smartphone sector over the past few years with manufacturers continuing to cement their presence on that end of the spectrum.
Apple, with all intensive purposes, has come out with a smartphone so purposefully designed and priced. The budget-friendly user demographic be they the average consumer, or the tech nerd that prefers, and held onto their home button adorned iPhones while waiting for an upgrade with today’s advanced features will have a hard time not upgrading. The iPhone SE is the upgrade they’ve been waiting on. And I suspect it will have the same success as the original iPhone SE did.
“iPhone 11 Pro called. It wants its chip back.”
While catering to the above mentioned demographic, Apple seemed to have also deliberately drawn a line for Android handsets in the same budget-friendly category with the addition of the fastest chip found on any smartphone1 — the propriety A13 Bionic chip which currently operates on the flagship iPhone 11 series. Coupled with other notable improved features, Apple is also targeting another demographic; Android users on a budget wanting to switch to iOS. Granted, most users from this category may not care much about processors. Still, the rest of the iPhone SE feature set it is undoubtedly enticing, especially when you factor in timely software updates for the next two to four years, given most users’ reluctance to upgrade.
Other notable upgrade benefits:
- One year free Apple TV+ subscription.
- iPhone SE AppleCare+ from £79.
- Every iPhone SE (PRODUCT)RED purchase contributes directly to the Global Fund to combat COVID-19.
The fact that the starting price point remains the same as the original iPhone SE released four years ago but with improvements on every aspect of the phone — hardware and software — is quite astonishing.
- The cheapest iPhone in Apple’s portfolio has a more powerful processor than most sub £800+ Android Flagships. ↩