Fortune Magazine is celebrating the 60th anniversary of putting together a project aimed at discovering and listing the 100 best-designed products of the ‘modern era’ by recreating the same survey in 2019. The survey, according to Fortune, took over a year to complete, again partnering with the IIT Institute of Design (ID) to compile the list of the top 100 iconic designs of this modern era.
Top of the list, is yours truly, the original Apple iPhone (2007):
“An iPod, a phone, an Internet communicator” was how the late Steve Jobs announced the iPhone to the world in 2007. At the time it was an impressive claim. Now it seems like a massive understatement for a device that changed how we live.
Followed by the Macintosh (1984) in second place:
Apple started the personal computer revolution with the Apple II, but the Macintosh defined the category.
“The Macintosh was not the first personal computer, nor was it the first one with a graphical user interface, but it was the first complete product that took all these ideas and more into a complete package. It became a computer one could understand and interact with using both language and vision, typing and drawing. It changed the way we relate to a computer.” — Johan Redstrom, professor, Umeå University.
The rest of the Apple products featured on the list are scattered but all remain in the top 65:
- Original iPod (2001)
- MacBook Pro (2006)
- App Store (2008)
- iOS (2007)
- Apple Watch (2015)
- Apple Pay (2014)
You can see the full list from the source below.